One of the selling points of the knowledge management system we are launching is that it’s supposed to leverage machine learning to push the most relevant content to our researchers and partners around our company. We dabble with a lot of the techniques that are highlighted at NEXT, but I’m not knowledgeable enough about our day to day custom research efforts to speak well to them. I have this image of cognitive scientists sitting in a lab, and am tempted to reduce “AI” to that.įor our specific insights efforts, we work on initiatives that are AI-adjacent – with automation, predictive modeling, machine learning, and natural language processing, but with a few exceptions those efforts are not scaled up, and are ad hoc on a project by project basis. There are teams in other parts of Verizon who are doing a lot with more standard artificial intelligence and machine learning approaches, so I want to be careful not to conflate the term with broader advanced analytics.
#Insights association professional#
I’m not a consumer insight professional – I’m a data analyst who works in the insights department, so my perspective is different. We’re working with Voice to make inferences on what help consumers might need as they make decisions around food. To me it means trying to make machines make decisions like people would, but that would beg the question on whether it would be “intelligent.” I make stupid decisions all the time. I’ve even heard people refer to “Macros” as AI. What does it mean to you, and how if at all you are planning to use it in your departments?Īrtificial intelligence is like many concepts we discuss in business, it’s a catch all that loses its meaning as more and more people use it. THCA: Artificial Intelligence means different things to different people and companies. Director, Strategic Insights at Conagra Brands, and Jonathan Schwedel, Consumer & Marketplace Insights at Verizon, all who will also be speaking at NEXT. With me today I have David Lo, Associate Partner at the Scorpio Partnership (a collaboration between McLagan and the Aon Hewitt Corporation), Thatcher Schulte, Sr.
#Insights association software#
While AI is an important part of what data mining and text analytics software providers like OdinText do, before the conference I thought I’d reach out to a couple of the client-side colleagues to see what they think about the subject. At the Insights Association’s NEXT conference on May 1 in NYC I’ve been asked to take part in a practitioner panel on AI to share a bit about how we are using AI in natural language processing and analytics at OdinText. Insight practitioners from Aon, Conagra and Verizon speak out on what they think about AI and Machine LearningĪrtificial Intelligence and Machine Learning are hot topics today in many fields, and marketing research is no exception.